Ad costs are up, lead quality is down, and traditional targeting doesn't work like before.

But, your paid ads aren’t broken—they’re just stuck in a 2010s playbook.

Keith Delaney, CEO of Primer, joined us on the KlientBoost Kitchen Podcast to break down:

→ Why copying everyone else fails (the law of shitty CTRs)

→ Modern targeting strategies that actually lower CAC

→ Overlooked plays that shorten sales cycles and boost AOV

Bon appétit 🤌