Most B2B marketers obsess over website traffic numbers. But here's the problem: 50% of that traffic is bots, most visitors have zero buying intent, and you're probably getting blamed when those vanity metrics don't translate to revenue.In this episode, Patrick breaks down why...

Most B2B marketers know (all too well) what the marketing funnel is. It's the assumption that people follow a linear path when they buy something, from awareness to consideration to decision. B...

GTM engineering is the latest buzzword on LinkedIn, but what does this job title actually mean? And more importantly, how can companies use it to drive real revenue growth?Spencer from Growth A...

Dropping money on LinkedIn Thought Leadership Ads that get a ton of engagement but bring in zero pipeline?In this week's KlientBoost Kitchen, Patrick runs through his strategy on how to transfo...

Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey?<...

Annoying problem every B2B marketer faces: You know your ads are working but have no way to prove it.That's the exact situation that drove Adam Holmgren to create Fibbler: A LinkedIn Ads measurement tool that matches ad data to CRM accounts to prove ROI....

B2B marketers, here’s the exact content marketing strategy we're using (& why most B2Bs get it wrong):In this week's KlientBo...

Measuring brand is hard—especially when every dollar has to show ROI.Here’s the problem:↳ Most skip brand metrics because they seem too “fluffy” or “expensive”↳ Attribution obsession blinds us to longer-term brand lift↳ High traffic ≠ success (especially ...

It’s 2025, and B2B marketers are still struggling to connect marketing to revenue growth.Here’s the problem:↳ Most attribution models are flawed↳ Incrementality testing is seen as a “nice-to-have” (when it should be essential)↳ We’re measuring ROAS instead ...

B2B CMOs—you’re spending too much on creative and not getting the ROI you deserve. In this week’s KlientBoost Kitchen recipe we cover:↳ How to use creative offer alignment to improve conversion rates↳ Using regular testing to beat ad fatigue and squeeze more jui...