Most B2B marketers obsess over website traffic numbers. But here's the problem: 50% of that traffic is bots, most visitors have zero buying intent, and you're probably getting blamed when those vanity metrics don't translate to revenue.In this episode, Patrick breaks down why...

Most B2B marketers know (all too well) what the marketing funnel is. It's the assumption that people follow a linear path when they buy something, from awareness to consideration to decision. B...

GTM engineering is the latest buzzword on LinkedIn, but what does this job title actually mean? And more importantly, how can companies use it to drive real revenue growth?Spencer from Growth A...